ABOUT MELISSA WHITTEN
Freelance content marketing writer in Bellingham, WA
My love for writing and research began at an early age. As a kid, I spent hours flipping through encyclopedias (yes, this was pre-Google) and writing essays about topics that caught my eye. As an adult, I don't have time to write unsolicited articles about cheetahs, but I get my fix by working with brands to create informative content that converts because it's authentic and provides value.
Gone are the days when companies could quickly churn out low-value, keyword-packed content and expect results. Both consumers and search engines ignore this type of content now.
You have to provide value. People should read your blog post or newsletter and walk away shocked that they just got all that information for free. It's a clear sign to customers that you respect them and that your company is an authority in the industry.
Yes, this type of writing takes more time. Yes, it's more expensive.
But companies that invest in high-quality custom content are rewarded with a loyal and engaged customer base that's primed to send sales through the roof.